Monetize everything you want
Interactvty has reinvented the advertising business, bringing about the second generation of OTT.
Our interactive OTT platform allows you to monetize your content in multiple ways.
Traditional monetization
Interactvty is the pioneer of 2nd generation OTT platforms, but that doesn’t preclude the utilization of the traditional business and monetization models from first generation OTTs.
Subscription
Users must pay a monthly fee
to access the content.
Pay per View
Users must pay the associated fee to be
able to view their chosen content.
True View Advertising
Our platform has the ability to implement this type of advertising in any of your content.
But, thanks to our interactive technology, you can generate as many business and monetization models as you can imagine.
With Interactvty, you’ll be able to generate income with your content to an unthinkable extreme.
Monetization by Interactvty
Income from sponsorships
Sponsor your OTT channel with an absolutely innovative advertising strategy.
Main screen sponsorship
The main screen background and the channel
logo can be monetized with this sponsorship.
Category sponsorship
The OTT Channel is divided in categories each one of them can be sponsored.
Paid categories
Sponsors can position themselves on the OTT channel with exclusive categories for their content.
Paid content
Sponsors can position themselves on the OTT channel with exclusive categories for their content.
E-commerce & TV-commerce
First screen interactivity allows user to make purchases directly on the TV.
Cost per Click
Cost per Acquisition
Cost per Lead
Information Extension Income
This interactivity is designed to allow the audience to extend the information delve into the data or insert advertisements related with the content.
Monetizing posibilities
Cost per impression
Cost per click
Questionnaire Income
This interactivity is designed to allow the channel or third party companies to survey the audience.
Monetizing posibilities
Cost per impressions
Cost per click
Cost per answer
Go To
The “Go to” interactivity allows you to redirect traffic within the platform itself by steering your users to sponsor or corporate content thereby generating more user engagement. It can also be used for gamified activities that let your users choose the ending of the story.
Monetizing posibilities
Cost per impression
Cost per click
Second screen
The OTT platform has the ability to generate second screen interactivities.
These interactivities are those than have it source in the TV but that are finished in second screen.
They lead theaudience from the TV to mobile devices or email.
Monetizing posibilities
Cost per Impression
Cost per Click
Cost per Interaction
Other ways to monetize your content
Big data
Just like on web pages or apps, on a SmartTV all user behavior generates metrics. All this data is extremely valuable for the publisher, its associates and its sponsors.
Education
OTT Learning can form part of the publisher’s revenue if they create their own educational content or those of third party institutions with a commission based agreement.
