This omnichannel interactive OTT platform can be accessed by all audiences from any device with an internet connection: smartphones, smart TVs or the internet. The platform, developed by Interactvty with the support of adidas, enables the Foundation’s educational content, workshops, courses and activities to be freely and simultaneously accessible all over the world. Visit Sport Values Academy OTT here.
The platform currently provides more than 150 hours of free information, training and entertainment, offering educational tools for parents, young people and educators, using sport and its positive values, as well as videos about Real Madrid and its history, as the common theme.